If you're selling on Etsy, an important algorithm update is coming on October 1st, 2024, that could affect how your listings rank in search results. This update brings some key changes that sellers need to be aware of, and now’s the perfect time to start preparing.

Let’s break it down step by step, and I’ll show you how ProfitTree can assist you in tracking your profits and helping you stay on top of these updates. While ProfitTree is a valuable tool for monitoring profitability, Etsy’s evolving marketplace will also require adjustments to your listings and overall shop strategy. By optimizing your pricing and keeping track of your margins, you’ll be better equipped to maintain your shop’s competitiveness amidst Etsy’s algorithm changes.

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The New Search Visibility Page

Etsy has introduced a new tool called the Search Visibility Page, which you can access from your seller dashboard. This feature highlights areas of your listings that might not meet the new standards. Think of it as a heads-up, allowing you to make improvements before the October changes go into effect.

If your listings have issues, this page will let you know which specific area, like shipping costs or photo quality, might hurt your ranking once the update is live. It’s a great tool to ensure that your shop stays visible.

Shipping Costs: The $6 Rule

One of the biggest updates Etsy is rolling out focuses on shipping costs. Etsy’s data shows that buyers are more likely to abandon a purchase if shipping costs exceed $6. Starting October 1st, Etsy will prioritize U.S. listings that offer domestic shipping for under $6.

We get it! This might feel like a challenge, especially if you’ve been charging higher for shipping. 

But don't worry! 

You don’t have to lower your product prices drastically. This is where ProfitTree comes into play. Use our free pricing calculator to find the best way to adjust your pricing strategy without sacrificing your profit. You can either offer lower shipping costs or build part of it into your product price.

Keep in mind that certain listings are excluded from this rule, such as digital items, items shipped internationally, or listings over $35 that offer free shipping.

How Customer Experience Impacts Rankings

In addition to shipping, Etsy is placing more weight on customer experience metrics. 

This means your shop’s average review score, response times, and even how often you provide tracking details will factor into your search ranking. If you’re already a highly responsive seller with great reviews, you’re in a good place!

But if you want to go the extra mile, now’s a great time to review your response times and make sure you're shipping on time with tracking included. Etsy’s Customer and Marketplace Experience Score will be a key component of how your listings perform in search results.

Return Policies Matter

One easy way to boost your ranking is to have a clear return policy for every listing. Even if you don’t accept returns, make sure it’s stated clearly. Etsy has mentioned that listings with clear return policies will get a bump in visibility, so don’t skip this step.

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Photo Standards: What’s Changing?

Another key focus for Etsy’s algorithm update is photo quality. 

• Etsy is encouraging sellers to use at least five high-quality photos per listing, with clear lighting and at least 2000 pixels in width. 

• Avoid using collages in your first image, as Etsy has flagged this as a poor practice that could hurt your visibility.

• If you’re already using high-quality images, you’re in great shape! 

But if you’ve been holding off on updating your photos, now is the time to invest in good visuals

How ProfitTree Can Help You Navigate These Changes?

The upcoming changes may feel overwhelming, but ProfitTree is here to simplify the process. We offer features that can help you stay ahead of the curve:

• Pricing Calculator: Adjust prices to fit the new shipping cost rules.

• Profit Tracking: Track overall sales performance and product profitability.

• Listing Analytics: Monitor listing performance and identify areas for improvement.

How to Prepare for Etsy’s October Algorithm Update

• Review Your Shipping Costs: Keep U.S. domestic shipping under $6 or adjust product prices to balance shipping costs.

• Utilize the Search Visibility Page: Regularly check this tool to identify listings that may need updates.

• Set Clear Return Policies: Ensure each listing includes a clear return policy, even if you don’t accept returns.

• Optimize Your Photos: Use 5+ high-quality images per listing and avoid collages.

• Customer Service Metrics: Keep response times fast and tracking accurate.

• With the holidays approaching, staying ahead of these changes can ensure your shop thrives.

Let ProfitTree help you track your sales, optimize your pricing, and manage your listings more effectively! Download our free pricing calculator and get your shop ready for the upcoming algorithm changes today.

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